is a prerequisite for unambiguousness in analysis, interpretation and assessment. Clarity is therefore the criterion that determines the value of our services to our clients. As a full-service company with a broad background of experience, we have concentrated on projects to assist in new product development, customer satisfaction and quality management:
- for the consumer goods and raw materials industries,
- for pharmaceutical companies
- for the service and retail industries
- for the consumer durables industry, and
- for the media.
We regard it as our job to provide all the information our clients need in order to make well-founded decisions throughout the product development and marketing process:
- understanding the attitudes and behaviour of their target groups,
- knowing what benefits are expected,
- responding appropriately to concrete product ideas and features,
- assessing intended communication strategies, and
- calculating the chances of success for different market strategies.
Our aim is
- to focus problems using customised research approaches,
- to collect reliable information using efficient methods and proven procedures,
- to underpin results using tested statistical procedures
- to issue clear recommendations based on a proper understanding of the market and the problems faced by developers and decision-makers..
In the spirit of Alfred Politz – our „spiritus rector“.