SCHAEFER market research

Background
Research

Concept
Research

Product
Research

Advertising
Research

Pre-Market
Research

Post-Launch
Research

Clarity of information

is a prerequisite for unambiguousness in analysis, interpretation and assessment. Clarity is therefore the criterion that determines the value of our services to our clients. As a full-service company with a broad background of experience, we have concentrated on projects to assist in new product development, customer satisfaction and quality management:

for the consumer goods and raw materials industries,
for pharmaceutical companies
for the service and retail industries

for the consumer durables industry, and
for the media.

Our task

We regard it as our job to provide all the information our clients need in order to make well-founded decisions throughout the product development and marketing process:

understanding the attitudes and behaviour of their target groups,
knowing what benefits are expected,
responding appropriately to concrete product ideas and features,
assessing intended communication strategies, and
calculating the chances of success for different market strategies.

Our aim is

to focus problems using customised research approaches,
to collect reliable information using efficient methods and proven procedures,
to underpin results using tested statistical procedures
to issue clear recommendations based on a proper understanding of the market and the problems faced by developers and decision-makers..

In the spirit of Alfred Politz – our „spiritus rector“.

Achieving Clarity

Clarity of information

Our task

Our aim is