SCHAEFER market research - Advertising Research

SCHAEFER advertising research

to test and optimise the communicative performance of advertisements and advertising campaigns...

When advertising is successful it up-dates, compares, triggers involvement or curiosity. Its messages - partly emotional, partly informative - are meant to specifically and deliberately influence audiences and so motivate them to make use of the product offered.
Advertising success is not a matter of chance. Provided that the relevance and efficiency of the advertisement as an instrument - its effect - are examined and substantiated with scientific thoroughness by experienced market researchers.

The SCHAEFER advertising pretest

gives you a clear picture

of the penetrating powers and uniqueness of an advertising idea
of the personal involvement
of the emotional appeal, and thus ultimately
of the quality of an advertisement and the buying intention it generates.

SCHAEFER Advertising Research (PDF, 42 Kb)