SCHAEFER market research - Background Research

SCHAEFER background research

To avoid „Trial & Error“ during product development...

Clarifying the following basic questions:

Which products are people using, for what purposes and how often?
Which relevant brands do they know?
Where do they buy them?
Who are these buyers and how can they be characterised?
How does brand usership overlap?
What benefits do buyers expect?
How well are these expectations met by the brands they know/use?
What do people expect of new products as compared to those they are familiar with?

This is a precondition for the correct marketing strategy and for success-oriented product development.

Our background research - instruments

Serve to

ascertain the „status quo“,
to examine the value of new ideas,
and to assess prototypes.

This research approach gives you comprehensive clarity about the true situation in the market, providing a sound basis for a successful marketing strategy and product development.

A wide range of explorative and quantitative background | research instruments are available to gather the basic information

1. Qualitative surveys

individual exploratory interviews
group discussions and/or „creative workshops“
- with consumers
- in the retail sector and within defined target groups.

We conduct qualitative surveys in close collaboration with external specialists.

2. Quantitative surveys

Usage & Attitude studies
Habits & Practices studies

SCHAEFER Background Research (PDF, 41 Kb)

Background Research