SCHAEFER market research - Concept Research

SCHAEFER concept research

to check and assess ideas for products and alternative concepts.

Consumer needs are constantly changing.
Your competitors' activities are as wide-ranging as they are unexpected.
This calls for creative marketing and innovative research and development.

With an understanding of the market-relevant relationships between the consumer and your product or service, you can achieve clarity about your consumers' relevant need gaps - their unfulfilled wishes and needs.
Bringing to light the market segments for which it is worth developing new ideas

There are 4

concept research - instruments

available:

1. SCHAEFER idea screening

To swiftly assess and select ideas.
This research instrument leads to a clear distinction between sensible and nonsensical ideas for products.

2. SCHAEFER concept test

To check the viability of new product ideas and communication concepts.
This approach provides clarity about the value of your product ideas and the prospects for the success of alternative concepts.

3. SCHAEFER portfolio test

To optimise product ranges - with a view to satisfying the needs of the maximum number of consumers.
The test gives you clarity about the attractiveness of all the individual varieties: a simulation providing a basis for clear recommendations about the ideal portfolio.

4. SCHAEFER name test

To establish the effect of a product's name.
This test gives you certainty about the “clarity“ of a name.

SCHAEFER Concept Research (PDF, 57 Kb)