SCHAEFER market research - Post-Launch Research

SCHAEFER post-launch research

to check the awareness, relevance and attractiveness of a brand after its (re-)launch.

The position of a product or service in the market is essentially determined by the offer itself. Its success is decided by criteria such as quality, value for money, consumer benefit. New developments, relaunches and line extensions are ways of consolidating and improving these.

Regularly available information about the market and the status of your own brand, as well as that of competitors, are crucial early indicators for strategic market planning. Quality should be your central concern. It determines customer satisfaction. But special offers, sales and advertising campaigns can also affect buying behaviour. However, once again: “The product is the majesty“.

Three specific

post-launch research - instruments

are available to ascertain the necessary data:

1. SCHAEFER product quick check

For a quick clarification of brand success.
Before panel data can reveal whether or not a launch or relaunch is going successfully, this quickly established and conducted procedure gives you clarity about the attractiveness of the product and potential reservations.

2. SCHAEFER product performance tracking

To continuously assure the quality of a brand in the competition for market shares and positioning.
Continuous performance | tracking means quality control based on customer satisfaction. It helps you to understand changes in the market and gives you a clear idea of how to manage launch and relaunch processes.

3. SCHAEFER brand trend-monitor

To continuously monitor the development of your brand in consumers' awareness.
This approach provides clarity about how the attractiveness of your brand is developing. This makes it a proven regulatory tool for targeted advertising activities.

SCHAEFER Post-Launch Research (PDF, 112 Kb)