SCHAEFER market research - Pre-Market Research

SCHAEFER pre- (test-)market research

to estimate the success that can be expected on launching a product...

Over the decades, the risk associated with launching a new product has been increasing. Marketing and advertising budgets can quickly mount to tens of millions of euros.

Bad decisions result in correspondingly high losses. If you toss a coin to decide between “go“ or “no go“, the risk of getting it wrong is 50:50.

If instead, you employ the entire marketing know-how of your company, the flop rate is said to be reduced to about 40 %.

But another 10 to 15 % security can be gained by working with experienced market researchers.

Carrying out pre-(test-)market | research allows you to achieve the optimum.

For this purpose two proved

pre- (test-)market research - instruments

are offered:

1. SCHAEFER concept use-test

For an initial estimate of the market success that can be expected.
The understanding gained from this combination of a concept and product test is greater than the sum of the outcomes of the two components: clarity about achievable market opportunities.

2. SCHAEFER prognosis test

To forecast the expected share of buyers for a new product, brand or service.

The SCHAEFER prognosis | test produces a clear statement about a product's potential success in the market, based on the valid determination of purchase and repurchase rates, proven models for calculating buyer shares, and reasoned assumptions about the achievable brand awareness and distribution.

SCHAEFER Pre-Market Research (PDF, 47 Kb)