SCHAEFER market research - Product Research

SCHAEFER product research

to successfully develop new products or relaunch existing brand...

As Alfred Politz, the founding father of SCHAEFER market research, once said: “The product is the majesty“. In other words, the product must always be at the centre of all efforts to achieve market success.

from developing new ideas through to launching them on the market
from checking a product's positioning through to relaunching it
to ensure product quality and customer satisfaction.

Only a reliable set of product | research tools can ensure that

suitable varieties are identified from a shortlist,
the acceptance of new product varieties and line extensions is established,
the individual factors of the marketing mix pertaining to the product are correctly assessed,
the market maturity of new products is determined reliably,
the (new) positioning of established brands is appropriate,
cost-saving measures do not upset the market,
the product's quality corresponds to market requirements.

For this purpose 5 special

product research - instruments

have been developed:

1. SCHAEFER product pretest

For a market-based preselection of those varieties suitable for further development:
This pretest allows product developers to get to know their consumers in the early stages, and thus get a clearer picture that goes beyond the manufacturer-oriented perspective.

2. SCHAEFER inhome use-test

To check the market viability of typical applications of a product: the acid test for consumer goods:
Reliable inhome use tests provide clarity about the potential success of a product and ensure customer satisfaction.

3. SCHAEFER fragrance mapping

The special pretest for fragrances, which can be used to implement a fragrance briefing. Or proactively to determine the perception and rating of various compositions of scents from the creative field.
This test procedure gives you a clearer idea of consumers' perceptions in the complex, multifaceted world of fragrances.

4. SCHAEFER price test

To check product pricing:
Helps anticipate reactions to changes in prices, and to calculate the effects of different pricing and competitive scenarios. Gives you clarity when it comes to finding the best price.

5. SCHAEFER shelf impact test

To measure the impact of a new packaging design on the sales shelf in retail outlets:
This test shows clearly whether your newly designed packaging attracts attention, communicates the product message and stimulates consumers to buy your product.

SCHAEFER Product Research (PDF, 65 Kb)